We Are in the People Business.

People are your business.

No matter what type of business, brand, product or passion you’re selling, people are your business. Focus on the individuals, not the follow count. Every ideal customer client or follower are real people with real problems and passions. When they become only a number to you — to further yourself — you’ve lost the reason why you do what you do, and the ability to create true impact.

100k followers on your social network of choice means nothing.

But 100k individuals seeking expertise or your personal story means everything.

It’s funny how a few words and a little shift in perspective changes your entire way of thinking. The hard part is being 100% honest with yourself: Are you just looking for numbers instead of seeking to teach and help others? Then maybe that’s the reason why you’re not getting anywhere. But when you focus on helping others with real problems their facing, then the rest will take care of itself. Mastery, wealth, influence, meaning… these are a by-product of putting people first.

Stay BOLD, Keep Pursuing,

— Josh Waggoner

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related insights

“Help others achieve their dreams and you will achieve yours.” — Les Brown

“Help others and give something back. I guarantee you will discover that while public service improves the lives and the world around you, its greatest reward is the enrichment and new meaning it will bring your own life.” — Arnold Schwarzenegger

“It’s also selfish because it makes you feel good when you help others. I’ve been helped by acts of kindness from strangers. That’s why we’re here, after all, to help others.” — Carol Burnett

Death By Opportunity

I’ve talked about how I️ went through some difficult failures and setbacks on a recent post here. My solution? When the world keeps slapping you with No’s, you start saying yes to opportunities.

Your No’s could be a job loss, a bad breakup, financial meltdown, health problems, crippling fears, burned bridges and everything in between.

It is Imperative to say YES to every* opportunity when you’re going through rough times and setbacks.

(* the exception being it’s a good opportunity, not a stupid opportunity that can get you killed, maimed, or worse)

How do we say yes to opportunity?

  1. Go out and look for it. It’s like when you want a particular car and then you start seeing that car everywhere — so too, with opportunities. You’re not going to find opportunities sitting alone in your room watching Netflix. Break up the mundane by going out and doing things you don’t normally do.
  2. Create it. Start building your idea muscle. Pitch ideas to business and friends. Taking classes in something you’ve always wanted to learn. Find groups and organizations you can join. Talk to people who do something you admire or would like to do yourself.
  3. Ask for it. There’s nothing wrong in seeking help, by that socially or professionally. In fact, asking for help will not only keep you sane, but it will also shorten the gap between having no opportunities and finding an abundance of opportunities. When I️ was feeling burned out, I️ asked my friends for advice. When I️ was going through some financial problems last year I️ ask friends if there were any work opportunities they knew about.

How can we expect something to happen if we don’t go out looking for it, asking for it and creating it? 

The closer we can align our mind with our actions the better our life will be.

However, when you’re life becomes less volatile, there is such a thing as too much opportunity. If you say yes to everything, regardless of whether it aligns with your values our not, you’re setting yourself up to overwhelmed. (dun dun daaaaaah)

Too much of a good thing will kill you.

Saying yes to more and more opportunities at once will split your time and attention into a million different directions and will keep you from doing what you’re passionate about.

When should I say yes, when should I say no?

I️ can’t tell you whether to say yes or no to a dancing opportunity versus a traveling opportunity. Ultimately, that decision is up to you based off what matters most to you. Once you choose, never look back. (Alternatively, sometimes there are ways to make both opportunities work if you can find a clever solution. It’s like Peter Diamandis says, “When given a choice – take both!”)

I️ can teach you one thing I️ learned recently from Kyle Maynard in Tim Ferriss’ book, Tribe of Mentors. Kyle is the best selling author, award-winning mixed martial artist, entrepreneur and ‘known for becoming the first quadruple amputate to reach the summits of Mount Kilimanjaro and Mount Aconcagua without the aid of prosthetics.’

Here’s Kyle’s solution: 

“My biggest shift came after listening to a successful CEO talk about his philosophy of hiring people. When is the company grew and he ran out of time to interview people himself, he had his employees rate new candidates on a 1– 10 scale. The only stipulation was they couldn’t choose 7. It immediately dawned on me how many invitations I was receiving that I would rate as a 7 – speeches, weddings, coffee, even dates. If I thought something was a 7, there was a good chance I felt obligated to do it. But if I had to decide between a 6 or an 8 it’s a lot easier to quickly determine whether or not I should even consider it.”

When you’re facing an opportunity does it lean towards a 6, or an 8? Again, this is a fantastic way to make sure what you say yes to align with what actually matters to you. What does gut say?

Stay BOLD, Keep Pursuing,

— Josh Waggoner