Simplicity is the ultimate sophistication.

Leonardo da Vinci

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

Steve Jobs

Simple is hard. Trying to go from complex to simple is even harder.

Simple is the reason why every time we hear of an amazing idea we think “Oh! why didn’t I think of that!!”

A good idea becomes an extraordinary one when you can hide the complexity behind simple understanding. We don’t get rid of the complexity, we just add a layer above it that allows more people to quickly grasp its meaning and take advantage of its insights and use.

Simplicity should level the playing field while also sparking curiosity in the hearts of those who crave a little deeper understanding. It doesn’t take a genius to drive a car, but it does take someone smart to build one, a genius for the car to build itself, and a group of geniuses for it to drive itself.

Simplicity is the frontline to imagination and insight. The best work (and teachers) in the world comes from the ability to take complexity and make it exciting and tangible.

Again, easier said than done. To create work that is easily understood, we have to go to great lengths to peel back layers and layers of complexity, while also not losing our beginner’s minds, meaning, our ability to take what we know and distill it down into something elegantly simple.

STAY BOLD, Keep Pursuing— Josh Waggoner | Daily Blog #1799

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