Value for Value

“Takers believe in a zero-sum world, and they end up creating one where bosses, colleagues and clients don’t trust them. Givers build deeper and broader relationships – people are rooting for them instead of gunning for them.” — Adam Grant

Clients, like any relationship, are two-way streets. It’s a give-give relationship. Even if the work you are giving is free of charge, and the value the client giving is only experience.

Value for value. Trust for trust. Respect for respect.

when the balance leans too much towards one side or the other the client relationship eroded and starts to become unbalanced and un-valuable.

I’ve been both a client and a freelancer, so I’ve been on both sides of the seesaw, and have experienced every good, bad, and crazy situation you can think of.

As a freelancer, you have to put in the work. The quality has to be the highest you can give, every project you get. Be smart. Time actually is money (and more important than money). But if you are taking shortcuts that compromise your work, you won’t make the client happy nor will you improve your skills. Procrastination. Shortcuts. Half-*ssed work. Poor communication. No communication. This is how you can disrespect (intentionally or not) your client. You’ve got to put in the time and effort to make your client shine. Otherwise, your work will fall flat and won’t lead to more work or referrals.

As a client, you don’t own who you hire. They are a partner whose job is to do great work in their area of expertise—not to do whatever you tell them.

Unrealistic deadlines. Last-minute changes. Underpaying. Paying late or refusing to pay, Revisions upon revisions based on personal taste versus thinking of your customers. These are just a few ways you can disrespect your hired worker (again, intentional or not) and make yourself look unprofessional. Whether it’s a logo, or video, or business consulting or marketing strategy, 99% of the time, when you hire someone, they want to create success for you. Give them the benefit of the doubt that they know what they are doing and have the expertise you are looking for to improve your business. Trust that. Have an opinion of course. But be open to trusting their guidance.

You may be their client, but they are your client too. Or put another way, reputation goes both ways.

STAY BOLD, Keep Pursuing,
— Josh Waggoner | Daily Blog #922

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