The Currency of Knowledge

“Let us tenderly and kindly cherish, therefore, the means of knowledge. Let us dare to read, think, speak, and write.”

John Adams

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

Peter Drucker

Money isn’t the only thing that gets you far in life. Although an important component of any entrepreneurial or creative endeavor, you could argue money is the least important resource. (Blasphemy!)

Not to say that money is easier to come by — it takes a lot of work and skill to create money. But there’s no limit to how much you can make (There might be false limits or mental limits that cap you, but technically, if you think about it, you can make as little or as much as you want.)

Time, energy and knowledge, however, are more finite. There’s only so much time and energy we have to give. By the time you’re old enough to read and understand this, you’ve already given decades of your time and energy.

Knowledge has limits as well. There’s only so much we can fit in our brains at once, and the amount of knowledge we can obtain is in sync with our time, energy and finances. Knowledge also ‘has a half-life’. Some things are tried-and-true, but most of what we know will likely be irrelevant a decade or so from now. Real knowledge is the principles and patterns beneath a skill that allow you to learn and relearn to your curious heart’s content.

If you are in school or have a full-time job like me, there are only a precious few hours we have to give.

But here’s the things: knowledge is a powerful currency that we (who are lucky enough) have access too. Knowledge is free. Yes, there’s paywalls and cliques and a dozen other obstacles and distractions (which I’ll get to in a second), but our interconnected lives have leveled the playing field. There are truck-loads of knowledge out there online. A few ads later and you can watch how to build a business on YouTube. Through podcasting and TED talks, you can listen to conversations with the smartest people on the planet. We are all a few clicks away from learning anything we ever wanted to learn.

Knowledge is a powerful currency that levels the playing field.

And that’s me only thinking about individuals. When we create connections with likeminded people and/or build teams dedicated to building something purposeful, our knowledge currency multiples.

But. (And this is a doozie.)

In order to cultivate more knowledge, we have to stay focused and put away our distractions as much as we can. There’s a lot of people out there who are highly skilled at a lot of things that don’t add up too much. Not that being highly skilled is what life’s all about. (Some of the best things in life can’t be created by achieving.) But the question is, are your distractions owning your life?

You have the power to learn anything.

Now you just have to put in the time.

STAY BOLD, Keep Pursuing,
— Josh Waggoner | Daily Blog #863

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