“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”
Zig Ziglar
Trust comes from validation.
Creating good ideas comes first. Once you do that, putting your ideas out into world to impact others comes next. But that is easier said than done.
When we want to buy something we go to friend or resource we trust to give a good recommendation.
If you’re looking for a new computer, you’ll reach out to your tech friend or watch your favorite tech YouTuber for some insight into what to buy, or perhaps you’ll go to Wirecutter, The Verge, or Gear Patrol.
It’s the same when we are the ones trying to selling something.
We’ll be able to market much further and faster with great word of month and recommendations from others.
Maybe you’re not selling a product, but the same is true for selling ideas too.
When you put your idea out there, it’s reach lives in dies by its quality. And sometimes quality isn’t enough on its own.
But when you back up your idea with validity, it will have a much further reach.
That’s why when you take a look at the bestselling book lists, the authors have recognizable names and organizations attached to their work. Before they wrote a best seller, they were a SEAL, or are a successful entrepreneur, M.D., PH.D or all the above.
So the question is, how will you validate your work? What can you do to give yourself enough street cred in the industry or skill you are pursuing?
Where do you want to plant your flag?
STAY BOLD, Keep Pursuing,
— Josh Waggoner | Daily Blog #693
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