As much as you want something to work, you’ve got to ask yourself,
Is this right for me?
Is this right for my customers?
Do I even know who my customers are or what they want?
It’s hard to sell popcorn to an empty theater.
Sometimes we grow out of our work. Just because you’ve done something for years doesn’t mean you have to continue doing it for the rest of your life. If your answer to ‘Is this right for me?’ is no, then it’s time to take a step towards change.
A ‘business plan’ looks good on paper, but in actuality, business doesn’t typically don’t work out so neatly. If the work is right for you, but the strategy doesn’t fly, then it’s time for a new strategy. The most successful people out there in the world learned how to constantly iterate their approach based on real-time feedback of what’s working or not, and continuously pursue their craft until they found a strategy that worked.
Give up easily, when it’s not right for you. Never give up when you haven’t found a to make what you love work yet. Develop the self-awareness to know the difference between the two for yourself.
These are the characteristics of champions.
Stay BOLD, Keep Pursuing,
— Josh Waggoner
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