People are your business.
No matter what type of business, brand, product or passion you’re selling, people are your business. Focus on the individuals, not the follow count. Every ideal customer client or follower are real people with real problems and passions. When they become only a number to you — to further yourself — you’ve lost the reason why you do what you do, and the ability to create true impact.
100k followers on your social network of choice means nothing.
But 100k individuals seeking expertise or your personal story means everything.
It’s funny how a few words and a little shift in perspective changes your entire way of thinking. The hard part is being 100% honest with yourself: Are you just looking for numbers instead of seeking to teach and help others? Then maybe that’s the reason why you’re not getting anywhere. But when you focus on helping others with real problems their facing, then the rest will take care of itself. Mastery, wealth, influence, meaning… these are a by-product of putting people first.
Stay BOLD, Keep Pursuing,
— Josh Waggoner
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related insights
“Help others achieve their dreams and you will achieve yours.” — Les Brown
“Help others and give something back. I guarantee you will discover that while public service improves the lives and the world around you, its greatest reward is the enrichment and new meaning it will bring your own life.” — Arnold Schwarzenegger
“It’s also selfish because it makes you feel good when you help others. I’ve been helped by acts of kindness from strangers. That’s why we’re here, after all, to help others.” — Carol Burnett
