Simplicity is just a beautiful word for refinement.

The process to adhere to simplicity is far from simple.

In fact, it’s a long, difficult, and chaotic process.

Going simple is counterintuitively difficult work. (usually the hardest)

In my opinion, we desire simplicity because it’s feels like a breath of fresh air.

When we’re bombarded with more more more, and malnourished of quality,

finding something simple and elegant stands out to us. In a world of clutter,

Simplicity makes us pause                  and look.


Simplifying shouldn’t necessarily be the goal for EVERYTHING, but when you achieve simple in what you do, you’ve truly created something worthwhile.


“Oh, why didn’t I think of that!” — Everyone

“Simplicity is the ultimate form of sophistication.” — Leonardo Da Vinci

“Make everything as simple as possible, but not simpler.” — Albert Einstein

“Simplicity is the keynote of all true elegance.”  — Coco Chanel

xoxo Josh Waggoner

‘Brevity is the soul of wit.’  Email me your thoughts on this post. Can you reduce the essential idea further?

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