Plant Your Flag

“Distractions will do you in” — Drake

Rich Roll picked health.

Josh Millburn & Ryan Nicodemus picked Minimalism.

Sophia Amoroso picked fashion.

Tim Ferriss picked optimizing work.

Elon Musk picked online finances.

Jeff Bezos picked books.

They all have dozens of interests but they started with one.

It’s hard (maybe impossible) to build a personal brand or company around multiple interests when you’re at the beginning (I️ know, I’ve tried). It’s too confusing to your audience.

Trying to be all things to all people leaves you with nothing to show and no people. To rally fans around your ideas, you must first plant your flag into ONE thing you love.

Q: What’s the main cause behind what you do?

Plant your flag in a category you love, make it a lifelong pursuit, and as your audience grows to expand into your other passions.

Lifestyles aren’t made in a day, they’re made with consistent actions each day. Huge difference.

The biggest creativities and entrepreneurs didn’t start by doing and knowing it all. If you want to build your own unique lifestyle similar to who you look up to, plant your flag. Become really good at what you do, then expand into other interests. Your fans will follow. Eventually, your fans will love you for you (your weird, eclectic, quirky self), not just what you do. They come from what we do but stay for our personalities.

Stay BOLD, Keep Pursing,

— Josh Waggoner 

IG: @Renaissance.Life

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"The whole secret of life is to be interested in one thing profoundly and in a thousand things well." — Horace Walpole

BOOK: The One Thing by Gary Keller